Publish date: early 2009

 

For individual orders please click here to be taken to the publisher's

(Collective Learning Australia Pty Ltd) website and online bookstore.

 

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order from the publisher

 

ISBN 978-0-646-47995-8 

Title: University means Business

Author:  Minchington, Brett

Date of Publication: August 008

Price (incl gst in Australia): AUD$66 incl gst Format:.Paperback     
Size:.2350mmx1550mm          
No. of Pages: 232
Publisher: Collective Learning Australia Pty Ltd

Contact:   Andrea Fielding
Address:   PO Box 614 Torrensville SA 5031, Australia
Phone:     08 8443 4115
Fax:         08 8443 4149
Mobile:    0417 815888
Email:      admin@colllectivelearningaustralia.com
Website:  www.collectivelearningaustalia.com
                www.universitymeansbusiness.com

Abstract:
In an rapidly changing and connected world, University students are seeking a much broader learning and life impact through their University experience.  No longer just intend on gaining a body of knowledge, students strive for an experience that is more closely aligned with the needs of the modern workplace and societal values.  In a world's first Brett Minchington (MBA) presents a global view of how University and organisations are successfully collaborating to maximise employment outcomes for graduates and business. Innovative in design the first part of the book is a one stop guide for companies and recruiters on how to source the next generation of leaders and recruit talent before their competitors do.  The second part of the book is a one stop guide for graduates on how to maximise their employment outcomes.  Case studies of leading global corporations and Universities including London Business School, University of Western Ontario and Politecnico di Milano are also featured.

University means Business will explore:

-Does the current University business model address the future needs of businesses

 in the modern knowledge economy?

-The latest trends in sourcing graduate talent.

-How Universities and business are successfully collaborating to maximise

 employment outcomes for graduates.

-Measuring and enhancing your employer brand with the next generation of leaders

-What are major gaps between what students are seeking from their

 experience and what can business offer?

-Innovative university careers programs that facilitate improved employment

 outcomes for students.

-What students really think about the current approach by business to their

 graduate recruitment campaigns.

-How do companies stand out when there is so much competition

 for the world’s most talented graduates.

-Needs, motivators and drivers of Generation Y

-Workplace survival skills

-Building a personal brand so that recruiters can find you

-How can business discover untapped talent in our universities

-Networking and building value relationships

-Case studies of student's experience, What works? Where are the gaps

-Case studies - how to maximise employment outcomes for students and business

as seen through the eyes of students, graduates, recruiters and business professionals